Discover the breakthrough Oxfam case study.
Oxfam Great Britain’s 2.5 million supporters engage with the organisation in 17 different ways, from volunteering in Oxfam retail outlets or at festivals to taking campaign action or giving regularly. Each of these engagement types is equally important.
Through analysis of this supporter engagement, the organisation discovered that if a supporter participates in three of more of these engagement types, their contribution to the organisation doubles, their loyalty increases substantially, and they respond to campaign asks more readily.
This workshop will reveal how Oxfam used this data to completely re-imagine their supporter journeys. You’ll learn how they now use AI to personalise those journeys and how they intend to mobilise their supporter base to take action and drive real change in the UK.
Learning outcomes
- Learn how to mobilise your supporters to improve campaign outcomes and volunteering.
- Discover practical steps to improve your supporter loyalty using standard kit.
- Improve supporter willingness to fund different engagement types to double contributions.