Masterclasses are six and a half hours of intensive learning over two days. IFC masterclasses have a limited number of attendees so you will experience more powerful conversation, more intense exploration, and more deep-dive learning with an intimate group of delegates.
Relationship fundraising 3.0: How to use philanthropic psychology to enhance your communication and double your income
The topic of donor motivation has been the subject of study for decades. Thus, fundraisers can have no excuse for not reflecting such motives in their communication. But why people give is not at all the same thing as what they are saying about themselves when they give, i.e. their donor identity.
This session will provide a framework for analysing that donor identity and demonstrate its power in influencing giving. We will also look at how a focus on identity can add genuine value for supporters and enhance their personal sense of wellbeing when they give.
Why does that matter? Well, as we will demonstrate, people who feel good when they give give more and give for longer. This session will give participants the opportunity to analyse their current communications using the lens of philanthropic psychology and to plan a strategy for change as a consequence.
Aimed at:
Fundraisers of all kinds
Learning outcomes:
By the end of the session participants will be able to:
- Use an understanding of donor identity to drive growth in giving
- Explain how the science of wellbeing can be used to enhance how good donors feel about themselves when reading your communication
- Use an understanding of philanthropic psychology to critically evaluate their own communications
- Redesign communications to double giving.
Masterclasses are six and a half hours of intensive learning over two days. IFC masterclasses have a limited number of attendees so you will experience more powerful conversation, more intense exploration, and more deep-dive learning with an intimate group of delegates.