Saving the world (wide web): To save the world, you've first got to save your own website

With wolf culling on the top of the national agenda, WWF Norway was receiving more traffic and attention than ever before. There was only one problem: the website. On the WWF Norway website, visitors would get lost in years-old information, and those who might have felt compelled to help weren’t even asked to. Or if they tried to donate of their own volition, many could not complete the action.  

In order for WWF Norway to keep saving the world, they had to first save their world wide web. In this session, WWF web editor Katharina Heide Paus and digital designer and fundraiser Beate Sørum will break down the case study of how WWF has increased the number of donors who sign up online, secured more direct debits, and made sure that attention now leads to action. This meant that WWF Norway could keep on saving the world’s wildlife! 


Aimed at:

Anyone who works with or is in charge of an organisation’s web infrastructure and/or content


Learning outcomes:

In this session, you will learn:  

  • How to prioritise content.
  • How to lead your readers onwards on your website.
  • How to make sure your web visitors take some kind of action once they are there. 


Beate Sørum
CEO, b.bold
Katharina Heide Nordbø (Norway)
Head of Digital, WWF Norway