Survivor-led corporate campaigning
Right after the Nationality and Borders Act was signed into law in the UK, signalling a significant blow to both those seeking asylum as well as to all working to support them, the UK government announced its Rwanda scheme: a plan to send some asylum seekers arriving in the UK to Rwanda on a one-way ticket to seek asylum – which may or may not be granted – there instead. When the scheme was announced, the team at Freedom from Torture knew the time had come to change their tactics.
In this session, you will get a behind-the-scenes rundown of the strategies and tactics Freedom From Torture used to #StopTheFlights that would have deported refugees from the UK to Rwanda, from how the decision was made to switch to corporate campaigning as a charity while ensuring the entire campaign was survivor-led to the online and offline activations they used to force the government’s airline of choice to pull out of the scheme.