Supporter Experience Bootcamp

From brilliant basics to a stellar strategy.

This masterclass brings together years of experience and experimentation in fundraising, supporter experience, strategy, innovation, and human-centred design. You’ll get the tools and techniques to deliver better supporter experience right now and be supported to embed experience into your strategies, including gaining buy-in and providing evidence. You will leave with a better understanding of the capabilities required to embrace supporters’ needs, deliver a brilliant experience, and raise more money as a result.

The session is designed for anyone who is passionate about the people who make our work possible! Whether you’re responsible for hands-on delivery or setting your organisation’s strategic direction, you will leave ready to build supporter experience into your everyday work.

By working through a live project, the masterclass will cover:

  • Supporter experience: what it is and why it matters
  • Gathering insight: getting to know your supporters and their experience
  • Journey mapping: evaluating existing journeys and designing new ones
  • Beyond journeys: considering the supporter’s end-to-end experience with you
  • Maturity assessment: understanding where your organisation is on its journey and how to get to the next level

Learning outcomes

  • Understand the principles of supporter experience and why it should be valued
  • Gain hands-on experience of the tools you can use to improve supporter experience for any type of audience group
  • Take away an assessment tool that can be used in any organisation to identify areas of focus and improvement


Lesley Pinder
Performance, Insight and Innovation Director, WaterAid
Emily Fabian
Senior Supporter Experience Manager, British Red Cross