From brilliant basics to a stellar strategy
This masterclass brings together years of experience and experimentation in fundraising, supporter experience, strategy, innovation, and human-centred design. You’ll get the tools and techniques to deliver better supporter experience right now and be supported to embed experience into your strategies, including gaining buy-in and providing evidence. You will leave with a better understanding of the capabilities required to embrace supporters’ needs, deliver a brilliant experience, and raise more money as a result.
The session is designed for anyone who is passionate about the people who make our work possible! Whether you’re responsible for hands-on delivery or setting your organisation’s strategic direction, you will leave ready to build supporter experience into your everyday work.
By working through a live project, the masterclass will cover:
- Supporter experience: what it is and why it matters
- Gathering insight: getting to know your supporters and their experience
- Journey mapping: evaluating existing journeys and designing new ones
- Beyond journeys: considering the supporter’s end-to-end experience with you
- Maturity sssessment: understanding where your organisation is on its journey and how to get to the next level
Learning outcomes
- Understand the principles of supporter experience and why it should be valued
- Gain hands-on experience of the tools you can use to improve supporter experience for any type of audience group
- Test and take away an assessment tool that can be used in any organisation to identify areas of focus and improvement