Masterclasses are six and a half hours of intensive learning over two days. IFC masterclasses have a limited number of attendees so you will experience more powerful conversation, more intense exploration, and more deep-dive learning with an intimate group of delegates.
Supporter experience bootcamp: Let’s get serious about connecting with donors
How are you letting down your donor? What’s your “stinky fish,” that element (or elements) of your supporter experience that keeps people from truly connecting to your mission?
As hard as it might be to admit, many organisations do have that hurdle that undermines donor relationships by interfering with the experience people have once they donate or express an interest in the organisation.
So, what’s yours? And how can we help you get past it?
The first step is understanding that supporter experience isn’t the icing on the cake. It IS the cake!
It’s about more than cookie-cutter tactics and requires an approach that goes way beyond the individual giving or even the fundraising team. This session is designed to challenge your thinking about traditional supporter experience strategy and help you to approach your strategy in a different way to increase income and donor retention.
- Starting with the groundwork, we’ll identify fundamentals that can be missed or de-prioritised but are essential to the experience.
- We’ll explore how culture and people are absolutely critical to be able to deliver a positive experience.
- We’ll talk tactics – but this isn’t just about creative or copy. It’s about how we start to cement feelings and positive sentiment on the journey and how to approach designing tactics around the experience, rather than delivering an experience around the tactics.
- We’ll explore WOW moments – the real icing on the cake! We’ll discuss what makes a really memorable experience and work on how we can start to deliver them.
- Finally, we’ll look at implementing this approach at your organisation. What action do you need to take to make people sit up and take this crucial area of fundraising seriously?
Aimed at:
- Supporter experience managers
- Fundraising managers
- Individual giving managers
- Charity leadership who want to learn more about supporter experience
Learning outcomes:
- An understanding of supporter experience beyond the tactics and fundraising team ‘ownership’
- An understanding of what part each piece of the supporter journey plays emotionally
- An understanding of the power of ‘wow’ moments and how to approach them
- A plan of action for designing a new strategy, implementing incremental improvements, and gaining investment for transformational change
Masterclasses are six and a half hours of intensive learning over two days. IFC masterclasses have a limited number of attendees so you will experience more powerful conversation, more intense exploration, and more deep-dive learning with an intimate group of delegates.