Taking digital fundraising to the next level: How digital channels can build meaningful long-term connections with donors
About this session
Charities have long had all of the components to create compelling digital experiences that build long-term, personalised relationships with prospective donors. However, all too often, the reality fails to live up to the potential. In this session, Paul will explore why things go wrong and how to overcome the barriers to take your digital fundraising to the next level. You will learn how to:
- Start shifting the culture in your organisation that is undermining the potential of digital
- Design an end-to-end user experience that keeps people engaged with issues over the long-term
- Shape a journey for people that deepens their relationship and commitment to your charity
- Run digital campaigns in a way to maximise their impact.
Most of all, you will go away excited by the potential and with some realistic places to start.
This session is aimed at:
- Those in fundraising teams
- Those responsible for digital platforms
- Those who recognise the need for organisational change
- Those seeking to nurture long-term user engagement.
What you will learn
You will learn how to:
- Start shifting the culture in your organisation that is undermining the potential of digital
- Design an end-to-end user experience that keeps people engaged with issues over the long-term
- Shape a journey for people that deepens their relationship and commitment to your charity
- Run digital campaigns in a way to maximise their impact.