Taking stock: Reviving your strategic fundraising

Taking stock: Reviving your strategic fundraising

About this session

In the context of an evolving funding climate, organisations have a unique opportunity to refresh, renew, and revive their fundraising strategies. During the pandemic, many of us have been forced to go back to the drawing board and examine why we’re still doing things the way we do them. For some, the pre-COVID fundraising model is no longer fit for purpose, with unsuccessful campaigns showing disappointing results. This workshop will help you take a step back to evaluate current programme relevance, key messaging to your donor community, marketing channels, and donor engagement portfolios, creating a foundation through a SWOT analysis of your strategy. By conducting an internal audit of fundraising activities against critical objectives, this process provides a foundation for your organisation to establish an intentional, direct approach to achieve its objectives and mitigate the risks, threats, and liabilities highlighted. You will be provided with an integrated step-by-step guide on how to conduct a fundraising audit with practical solutions on reviving strategic fundraising and renew your critical thinking around fundraising strategies.

This session is CFRE-accredited. Attendance at the session, in conjunction with the speaker Q&A that follows, is worth one point.






Kelly du Plessis (South Africa)
CEO & founder, Rare Diseases South Africa
Mariléy Liebenberg (South Africa)
Development director, Cornerstone Woman