Politics shape our work – but how much do donors want to hear about it?
The current political landscape and government administration in the US has left many feeling paralysed – people and organisations alike, including in the nonprofit sector.
Direct attacks on charities, alongside funding cuts, have left organisations considering how to act in ways that keeps them out of the line of fire. But how do donors feel about that response? And are they more or less likely to support charities that keep out of politics?
Learning outcomes
- Explore what research tells us about how donors feel about the civic duty of nonprofits
- Learn how direct references to political news in fundraising performed for otherwise less-political or apolitical groups
- Discover how you can use message research to inform supporter marketing before it goes out into the world