Testing top tips: How and why to plan a solid testing programme
About this session
Does your organisation run a reliable testing programme across its digital assets? Do you even know where to start? In this session, Ali Walker-Davies will take us through examples of best practice in testing from Greenpeace, Sue Ryder, Dignity in Dying, Refuge, and Cancer Research UK, looking at:
- Why and what you should be testing (spoiler alert: there’s more to it than just subject lines)
- Tests to try in your own organisation
- Top testing tips for sign-up forms, donation pages, and email marketing programmes