Tests for success: Optimising your emails with A/B tests to increase engagement and donations
About this session
Learn how to improve responses to – and raise more money from – your emails. Find out about testing basics and see game-changing tests that increased open, clickthrough, and conversion rates.
- Beginner to intermediate fundraising and marketing professionals
- How to have an ABT (Always Be Testing) mindset
- The fundamentals of what to test, how to set up a test, and how to assess its results
- More than a dozen concrete examples they can test for themselves