Tests for Success: Optimising your emails and donation forms with A/B tests to increase engagement and donations
Dates and times: 17 Aug, 18:00 BST (13:00 EDT) / 27 Aug, 23:00 BST (18:00 EDT)
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About this session
Learn how to improve responses to – and raise more money from – your emails. Plus, find out about testing basics and see game-changing tests that increased open, clickthrough, and conversion rates.
This session is aimed at:
- Anyone who works on non-profit emails (and donation forms)
- Anyone who wants to learn about email and form testing (new to the topic or familiar with it)
- Anyone who wants to take their non-profit to the next level and raise more for their mission
What you will learn
- How to have an ABT (Always Be Testing) mindset
- All the fundamentals of what to test, how to set up a test, and how to assess its results
- More than a dozen concrete examples you can test for yourself