The great reset: What recent trends tell us about the road ahead

How to navigate an ever-changing landscape



About this session

In this extraordinary time, social good organisations find themselves grappling with how to navigate an ever-changing landscape. Now that the tried-and-true tactics of just a few months ago seem like a distant memory, we find ourselves longing for calm and a new normal. In this session, Ashley Thompson will dive into the trends that can help us better understand how philanthropy weathers change. Using data as a guide, the session will uncover clues to illuminate your journey. You will hear how philanthropy performed during past economic downturns and natural disasters, providing the necessary context to shape a prosperous path forward.

Aimed at

  • Fundraising/development/advancement professionals
  • Nonprofit leaders
  • Marketing professionals

Learning outcomes

  • Awareness of long-term philanthropic trends
  • Disruptions to giving and engagement over the last year
  • Predictions for future prosperity in fundraising and marketing



Ashley Thompson (USA)
Managing Director, Blackbaud Institute