How to navigate an ever-changing landscape
About this session
In this extraordinary time, social good organisations find themselves grappling with how to navigate an ever-changing landscape. Now that the tried-and-true tactics of just a few months ago seem like a distant memory, we find ourselves longing for calm and a new normal. In this session, Ashley Thompson will dive into the trends that can help us better understand how philanthropy weathers change. Using data as a guide, the session will uncover clues to illuminate your journey. You will hear how philanthropy performed during past economic downturns and natural disasters, providing the necessary context to shape a prosperous path forward.
Aimed at
- Fundraising/development/advancement professionals
- Nonprofit leaders
- Marketing professionals
Learning outcomes
- Awareness of long-term philanthropic trends
- Disruptions to giving and engagement over the last year
- Predictions for future prosperity in fundraising and marketing