The 'how': An interactive session on generating long-term donors through Facebook, Messenger & Instagram!

In this session, we are going to dive into lead generation through the biggest social media that is here right now. Together with psychological analyses on used texts and images, we’ll be learning about the brand new 1-on-1 personal approach through Messenger, without losing scalability.

Learning outcomes

  • Understand why lead generation is the best foundation for your donor database
  • Get our first Facebook Messenger results and advice
  • Learn the new advertising possibilities through Facebook, Facebook Messenger and Instagram
  • Find out what worked for Social Blue in the past year
  • How to present your most desired action in an ad
  • A brief look into the future of digital fundraising through social media


Kevin Bruggink (Netherlands)
Head of Innovation, Social Blue