The next generation of giving: Are you ready to reach Gen Z, Gen Y, Gen X, Boomers and Civics?

You can’t ignore it: Around the world, donor acquisition rates have fallen. Traditional channels alone just aren’t cutting it anymore. Events are more difficult to make successful than ever. And supporter engagement and communication preferences are becoming much more complex and demanding. Clearly, the traditional art and science of fundraising must adapt or we might be in real trouble.

Join hjc, Blackbaud and Amnesty International to find out how your organisation can tap into the next generation of giving. Using groundbreaking data from the definitive, multi-country study of activists and donors – alongside relevant and riveting examples – we’ll talk you through the new do’s and don’ts of omnichannel and on-trend multi-generational fundraising.

If you’re wondering about multi-channel and multi-generational fundraising, brand building and advocacy programmess, social media, acquiring new and younger donors – or you just want to know how different generations of supporters and activists really feel about social impact – this fact-filled, one-of-a-kind workshop is for you!

Get burning questions answered: Is there a generational difference in sustainer giving? Do young people care about direct mail? Can I make a digital fundraising strategy work for donors over 65 years old? Where do crowdfunding and giving circles fit in? And many others!

We can promise that you’ll leave this workshop with real data, behind-the-scenes case studies and clear directives on where to focus your current and future marketing and fundraising efforts.

We can promise a few surprise visits from senior fundraising veterans who are ready to delve into this report and help you make sense of it for your shop.


Christoffer Holm (Denmark)
Global Director Fundraising Support, Amnesty International
Ashley Thompson (USA)
Managing Director, Blackbaud Institute