The science of supporter experience

A look at where and how science has been applied to fundraising over the last decade

Are you frustrated with all the talk of supporter “experience” and “relationships”? Maybe you’ve been hearing about it for years; you’ve tried everything they told you to try, and still, you’re nowhere near seeing net growth. For many, retention rates are as bad as (or worse than) they’ve been for decades.

But they don’t need to be. There is a science to supporter experience. One that empirically uncovers both why people start supporting you as well as why they stop.

This workshop is based on primary research from the only behavioural scientists working exclusively in fundraising. You’ll see detailed, replicable case studies showing precisely how nonprofits gained scientific insights into their supporters and how those insights were applied to improve the experience from acquisition right through to legacy.

Who is it for?

Those who are held accountable for targets; those who aren’t, but who are involved in delivery; and, most of all, those who are frustrated with status quo thinking.

Learning outcomes

  • Discover the evidence-based explanation for why best practices aren’t best
  • Get practical guidance on how to immediately apply what you’ve learnt
  • Gain a sense of optimism that things can change if we do


Charlie Hulme
Director, DonorVoice
Ilja De Coster
Chief Platform Architect - Fundraising Data Stategist, The Donor Voice