Masterclasses are six and a half hours of intensive learning over two days. IFC masterclasses have a limited number of attendees so you will experience more powerful conversation, more intense exploration, and more deep-dive learning with an intimate group of delegates.
Artificial intelligence. Authentic connection: New technologies for deeper, more precise donor communications
We all know that philanthropy speaks to the heart and that fundraising is human-centred. This is an undeniable truth.
But it’s 2019, and we as human fundraisers have a wealth of technology – under the umbrella term of “artificial intelligence” – literally at our fingertips to make our job easier and enhance the human connection that is so crucial to what we do.
This “precision philanthropy” makes it possible for us to reach out in the most targeted and compelling ways: a win for both the organisation (which gets the best results for its resources) and for donors (who get only the most relevant messaging). Ultimately, it’s the biggest win for the people and missions we support.
AI includes innovations like chatbots and machine learning – things that don’t necessarily sound conducive to making those heart connections that inform our work. But this hands-on masterclass will explain how AI has shifted approaches in fundraising and will explore the economic advantages of this powerful set of technological tools.
Join us for this highly interactive and engaging masterclass facilitated by global technology innovation expert Michael Johnston and AI pioneer Nathan Fay of the world-leading cancer organisation City of Hope.
Together, they will share social impact case studies from Charity:Water, UNICEF, City of Hope, and others – from China to Holland to Italy to the United States – and dive deep into how they are exploring and applying the precision philanthropy that comes from AI to create new predictive opportunities that they can act upon.
This masterclass will prepare you for a brave new world of machines that will help us make the human world a better place! And what’s more, every participant will receive a copy of Nathan’s new book: Precision Philanthropy.
This masterclass will take participants through a one-of-a-kind six step process to become an AI-ready social impact leader:
- Step 1: An introduction to artificial intelligence
Learn about the history of AI, its role in collective intelligence, and how to gain strategic advantage in the nonprofit sector. - Step 2: Machine learning in the nonprofit sector
Explore what machine learning is and how it can be applied to gain strategic advantage in the nonprofit sector. - Step 3: Natural language processing in the nonprofit sector
Explore what NLP is and how it can be applied to voice recognition systems (like Alexa) and chatbots to gain strategic advantage in the nonprofit sector. - Step 4: Robotics in the nonprofit sector
Explore robotics and how robots can be used in a nonprofit business context for service delivery and to maximize humanitarian impact. - Step 5: The role of artificial intelligence and its influence in humanity
Consider the merits of the human-machine partnership in the social sector and any ethical concerns that may arise from the use of AI in a philanthropic environment. - Step 6: The future of artificial intelligence in philanthropy
Develop your own roadmap for implementing AI within your nonprofit / social sector organization and consider the future of nonprofit businesses that use AI technologies to augment philanthropic giving, engagement, and service delivery.
Aimed at:
This session will provide knowledge, skills, and takeaways on artificial intelligence, machine learning, and chatbots for all levels of an organization, from executive leadership to day-to-day tactical staff.
Learning outcomes:
- Participants will be well versed in the ethical, social, and moral issues of chatbots, machine learning, and artificial intelligence for social impact organisations
- Participants will clearly understand how machine learning, AI, and chatbots work and how to build them as cost affordably as possible – and how to effectively partner with AI services and developers
- Participants will understand how to choose the right areas of service/stewardship/interaction to apply these powerful tools and how to create pilots that can scale for incredible impact
- Participants will have a six step AI workbook to develop their own unique roadmap for implementing artificial intelligence within their organization.
Masterclasses are six and a half hours of intensive learning over two days. IFC masterclasses have a limited number of attendees so you will experience more powerful conversation, more intense exploration, and more deep-dive learning with an intimate group of delegates.