TikTok for nonprofits: Joining Gen Z on the world's fastest-growing social media platform

Getting started in an untapped marketplace



About this session

With over 800 million active users, TikTok is the hottest social media platform in the world: an untapped marketplace of enthusiastic people of all ages. Get your organisation started on TikTok, learn how the algorithm works, and get tips and strategies for building a community that’s eager to help you create change. Kathleen Murphy Toms will show how GivingTuesday generated 67M views – and millions of dollars in donations – on the platform in 2020.

Aimed at

  • Nonprofit marketing and communications staff, particularly those interested in engaging younger audiences

Learning outcomes

  • The basics on how to get started and how to set up a nonprofit organisation account
  • Tips for creating content specifically for TikTok
  • Strategies for creating and mobilising a community on the platform



Kathleen Murphy Toms (USA)
Director of Digital Strategy, GivingTuesday