Getting started in an untapped marketplace
About this session
With over 800 million active users, TikTok is the hottest social media platform in the world: an untapped marketplace of enthusiastic people of all ages. Get your organisation started on TikTok, learn how the algorithm works, and get tips and strategies for building a community that’s eager to help you create change. Kathleen Murphy Toms will show how GivingTuesday generated 67M views – and millions of dollars in donations – on the platform in 2020.
Aimed at
- Nonprofit marketing and communications staff, particularly those interested in engaging younger audiences
Learning outcomes
- The basics on how to get started and how to set up a nonprofit organisation account
- Tips for creating content specifically for TikTok
- Strategies for creating and mobilising a community on the platform