UNICEF Korea ‘Promise Ring’ – a breakthrough digital campaign using Facebook & Instagram: How to use testing to achieve great digital fundraising results
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About The Session
UNICEF Korea got over a 30:1 return on Instagram by listening to what their audience wants and finding the right product/market fit. This session will reveal the secrets behind the results.
Finding winning content for the right audience is the key to every successful marketing campaign. This session will cover how UNICEF Korea validated creatives and content ‘organically’ first before spending big budgets, incorporated target audiences’ voices into the campaign message and how they found product/market fit through various iterations of testing.
Aimed at:
Fundraisers who are looking for winning strategies to achieve great digital fundraising results.
Learning outcomes:
- How to come up with testing strategies for digital campaigns
- How to validate the strategies and idea through pretesting in a low risk environment
- How to make your campaign audience centric.