Tap into the online communities reshaping digital fundraising norms.
Video games can incentivise action, drive engagement, build emotional connection, change behaviour, and raise funds for your cause. But common myths around gaming are a stumbling block for fundraisers and organisations who could benefit from entering this unique space.
This session will dispel those myths and support you to navigate this unique opportunity using tried and tested digital fundraising methods, highlighting how game devs, creators, and online communities are reshaping digital fundraising norms. You’ll get real examples of success and failure, as well as actionable guidance that can deliver long-term impact.
Learning outcomes
- Gain a clear understanding of how gaming audiences behave and why traditional fundraising assumptions don’t apply
- Get clear, actionable guidance for reimagining supporter engagement through gaming in a way that is collaborative, trustworthy, and impact‑driven
- Explore practical dos and don’ts for working with creators, studios, and gaming communities