Water for the Guajira, a crowdfunding experience using Whatsapp: A story of how citizens managed to mitigate a drastic water shortage in one of the most abandoned regions of Colombia
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About The Session
Hot, arid, dry and inclement – that is how you would describe Guajira, a region of Colombia on the Caribbean Sea where more than 3700 children have died in the last 3 years due to malnutrition and lack of water. On 2016 it was necessary to mobilize citizens in order to give a respite to these people who need it so much. El Avispero in alliance with “Vaki” a crowdfunding platform, accepted the challenge to contribute to a huge goal of bringing 1 million liters of water in tank cars to the Wayuu indigenous communities hit hardest by climate change.
This crowdfunding experience was one of the most effective in a country where people are not used to supporting and participating in crowdfunding campaigns. During this session, I will share with you the experience from the ideation, planning, and the use of WhatsApp as one of the main distribution channels to the El Avispero network.
Aimed at:
The session is aimed at people interested in WhatsApp use as a channel to mobilize support on crowdfunding for social causes and those interested in testing messaging apps to mobilize.
Learning outcomes:
- The key role of a strategy behind the action
- Messages and hooks
- The combination of different tools for crowdfunding.