Why and how all non-profits should investigate messaging channels
Messaging channels like SMS, Facebook Messenger and WhatsApp are a direct connection with supporters and great for data collection and activation.
About this session
Text messaging, Facebook Messenger and WhatsApp are the primary ways that most donors communicate personally.
It’s not known widely, but non-profits have been successfully running text messaging campaigns since 2005.
In this session we see examples of how non-profits have run successful messaging campaigns, what successful campaigns will look like in the future and the best practices for non-profits starting with messaging.
Aimed at
- Digital marketers, email marketers and online fundraisers can learn how to incorporate messaging to increase engagement, activation and donations.
Learning outcomes
- Why messaging (text messaging, Facebook Messenger, WhatsApp) is different from other digital marketing disciplines. What are the different options for launching messaging campaigns. How to create successful and sustainable messaging campaigns and interactions.