Masterclasses are six and a half hours of intensive learning over two days. IFC masterclasses have a limited number of attendees so you will experience more powerful conversation, more intense exploration, and more deep-dive learning with an intimate group of delegates.
Your strategy on one page: Using strategy maps to integrate all your fundraising in a single plan
This masterclass will introduce you to the Strategy Maps methodology. This approach is radically different from other ‘cookie-cutter’ fundraising models and offers you a profound insight into your fundraising business model, explaining both what you want to achieve and how you will achieve it. Plus – and here’s the exciting bit – they do this on a single sheet of paper! So, your plan will be easily understandable and explainable to boards, staff, and major donors.
This approach to planning is now used by many of the world’s top companies, and in the last 10 years =mc has introduced it to leading charities in Mexico, France, Germany, Brazil, France, Italy, Australia, and the USA, as well as International Federation of Red Cross and Red Crescent, UNICEF, Amnesty, Sightsavers, and World Animal Protection. The results speak for themselves.
This session will offer you the chance to work on creating a map as part of a group case study and to explore how you can apply it to your own organisation at a team, department, or whole organisation level.
Specifically, we’ll cover:
- What is the strategy map approach and how does it work?
- Case studies – fundraising and non-fundraising
- Making it real – linking map, scorecard, and implementation plan
- Building perspectives – results, people, resources, and capacities
- Creating meaningful and impactful objectives
- Measuring results – lead and lag indicators to track impact
This class is for you if:
You have never heard of the map approach and want to try something challenging and stretching to get you really thinking about strategy. And it’s for you if you have used the BSC before but have struggled to get real traction with it.
Aimed at:
- Directors or senior managers in a fundraising or communications role
- Anyone keen to integrate a number of different functions across an organisation
Learning outcomes :
- A firm grasp of the principles underpinning the strategy map model
- An understanding of the steps needed to create a strategy and ensure it is implemented
- Techniques for involving different teams across the function or organisation to gain engagement
Masterclasses are six and a half hours of intensive learning over two days. IFC masterclasses have a limited number of attendees so you will experience more powerful conversation, more intense exploration, and more deep-dive learning with an intimate group of delegates.