5 Burning Questions IFC Holland Will Answer
The International Fundraising Congress (IFC) brings together 1000s of changemakers, innovators, and thought leaders from over 60 countries to address the biggest challenges facing our world today. For four days in October, we work together to create plans and calls to actions. We meet our heroes, share our stories, and leave with a renewed sense of community and hope.
At IFC Holland: Together We Can, we will also be addressing the hottest topics and most relevant trends in the industry. Through deep-dive Masterclasses, interactive Workshops, inspiring Plenaries, and even over coffee, industry experts will present invaluable insights from both their successes and their failures in sectors ranging from Fundraising and Philanthropy to Leadership and Communications and Digital Innovations.
Here are the 5 Burning Questions IFC 2018 Will Answer for the Social Impact Sector:
1. What is “people-powered change” and why should I care?
If you want to learn more about the latest advocacy and campaigning methodologies that can engage millions and inspire them to act, don’t miss “Creating people-powered change: campaigning theories, strategies and tactics to engage and mobilise people to action,”
Learning Outcomes:
- How to develop public mobilisation campaign strategies that engage supporters and motivate them to take meaningful action
- How to leverage culture to develop stories that inspire supporters
- How to design outreach strategies and tactics to recruit new supporters and reach existing ones effectively
This engaging Masterclass is taught by Michael Silberman, Senior Digital Campaigns Strategist, Mobilisation Lab and Gautam Raju, Campaign Director, Purpose.
2. Who are the new philanthropists – and how do I reach them?
The exponential growth of new foundations and new money across the globe means that we need to create new ways of reaching these diverse and evolving sectors. “New Foundations, New Money: Getting into the Minds of Today’s Philanthropists” will be your guide to finding innovative solutions.
Learning Outcomes:
- Understand the size, scope and trends of the new wave of foundations in Europe and Asia
- Understand the relevance and importance of social enterprise in new foundation finance
- Understand the role of advisors, including the banks, in developing relationships in this segment
This interactive Masterclass is taught by Christopher Carnie, Founder and Director, Factary and Rafia Qureshi, Executive Director, The Womanity Foundation.
3. How do I make my messaging stick?
What are the secrets to messaging in a world where technologies are constantly evolving? How does successful messaging really connect, engage, and push people to act? Find out how during “Sticky Marketing Troubleshooting Session – Interactive Resource Cafe Session.”
Learning Outcomes:
- Move beyond theory to viable marketing and communications solutions
- Gain a strategic understanding of the new rules of engaging with stakeholders, volunteers and donors
- Address YOUR questions and challenges and bring home a plan of action for creating impactful messaging
This personalized session is taught by Grant Leboff, CEO, Sticky Marketing Club Kyla Shawyer, CEO, The Resource Alliance.
4. 500,000 new supporters from Facebook? Really?
Are you ready for a social media success story that also comes with step-by-step guidance to achieve your own scalable digital transformation? Don’t miss “500k New Supporters From Facebook. Who Said Digital Isn’t Scalable?”
Learning Outcomes:
- Understand how to SCALE digital using Facebook and an acquisition funnel.
- Learn the key tactics for boosting online-only conversion to reduce the impact on tele-marketing
- Understand the key organisational challenges and opportunities of moving to a digital lead generation and conversion programme
This active Workshop is taught by Nick Burne, Founder CEO, RAISETHRU and Danni Adam, Senior Direct Marketing Executive, Greenpeace.
5. Are we ready to #ShiftThePower?
We can all agree that it’s about time for open and frank conversations about our industry. “It’s time to talk about power and grassroots fundraising. Are we ready to #ShiftThePower?” will address why and how we fundraise in non-traditional countries and the impact we have — for good or for bad.
Learning Outcomes:
- A reflection and discussion around power and values in our work, and whether our practices and tools support or undermine them
- An appreciation of fundraising / local resource mobilization as a core development strategy
- An introduction to the #ShiftThePower movement
This debate-style Resource Cafe Session is taught by Corine Aartman, Consultant/Trainer, Wilde Ganzen Foundation and Jenny Hodgson, Executive Director, Global Fund for Community Foundations.
Join us this year from 16-18 October to boldly answer the burning questions of our time. Together We Can share our knowledge and break down walls!