#FRO2020 Speaker Lineup Announced


Over 2,500 people have already registered for Fundraising Online 2020 (#FRO2020), the free online conference from the Resource Alliance taking place on the 29 & 30 April 2020.

As the impact of COVID19 forces much of our activity online, #FRO2020 offers valuable insight, tools and ideas on how individuals and organisations can innovate and accelerate their social change efforts in the digital world. All sessions will be accompanied by a live Q&A with the speaker giving you the opportunity to learn and engage for free, from anywhere across the globe.

Following the exciting announcement of two of our keynotes, Ailbhe Smyth and Sophie Chen, we now have even more incredible speakers confirmed, looking at everything from Facebook fundraising to regular giving recruitment, the power of storytelling to examples of community campaigns in Brazil. Scroll down for more upcoming #FRO2020 highlights.

With an ever-growing programme encompassing a wide range of digitally focused topics and global perspectives, we’ll be sharing even more #FRO2020 speakers and sessions very soon.

Keep updated and register for #FRO2020.

Adapting regular giving recruitment for the digital world: One journey from traditional to digital regular giving recruitment while harnessing the power of movement building and activism along the way

Kathryn Holloway and Alex Aggidis 🇬🇧

How were Friends of the Earth inspired by the digital activism of global climate activists? Like many NGOs, regular giving is the financial backbone of Friends of the Earth, and as a campaigning organisation they have depended on people power to pressure decision-makers.

In this session you’ll learn how they diversified their Individual Giving programme into a digital space after witnessing uprisings across the globe with climate activists and movements like Greta Thunberg, the youth climate strikers and Extinction Rebellion inspiring collective climate action.

From local to digital – Brazilian examples of community campaigns: The power of local giving campaigns to mobilise the community and create online engagement

João Paulo Vergueiro 🇧🇷

Learn how a community-based and personalised approach, together with digital technologies, has generated great fundraising successes around Dia de Doar – Brazils’s version of #GivingTuesday.

In this session João Paulo will share examples of Brazilian community campaigns built around Dia de Doar. He’ll make the case that it’s more effective to reach people in their local communities with the goal of developing their own neighbourhoods.

The power of storytelling: Leveraging the power of storytelling to create social change

Supriya Paul 🇮🇳

The session will include key insights from Co-Founder Supriya Paul on Josh Talks’ unique approach of telling stories, through relatable role models and vernacular languages in India. She will also share the tangible and unique impact their channel has had and the change they are creating in Indian society.

Supriya will also share the strategy behind crafting a good story and choosing the medium of dissemination to ensure it reaches a wider audience and can help individuals/organisations to achieve their objectives.

It’s not just about birthdays: Five reasons why you have to adapt to social fundraising & how to deal with the lack of data

Nick Burne 🇬🇧

In this in-depth, tools-agnostic workshop, featuring recent real-world case studies and benchmarks taken from over 300,000 Facebook fundraising transactions, you will learn the seven different types of supporter that you can engage with and where to spend your time and effort for the biggest rewards.

You’ll also learn the #1 most compelling message strategy that engages Facebook fundraisers and lets you raise more. Plus, how to get supporter relationships off Facebook so you can develop multi-channel relationships, as well as how to drive more fundraisers, how to navigate the tricky waters of GDPR and PECR, not forgetting the top tricks for blowing up your own fundraisers and much much more.

More sessions to be announced!

Look out for other #FRO2020 sessions soon, including:

  • Embracing data-driven fundraising
  • Generating more income from happier supporters 
  • Using Facebook Messenger as the new donor conversion channel

And much more!

Make sure you signup for #FRO2020. We’ll keep you up to date with all the exciting speaker and session announcements, and share details of exactly where to catch the sessions on the day.

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